MSC Cruises
Telling an employer branding system, on board and onshore
Partnereing with C-Your-Culture we crafted an employer branding video and visual identity for MSC Cruises - designed to bring their distinctive culture to life. The ambition was to spotlight the real experiences of MSC employees, from life onboard to the energy of their global offices.
What we did
Concept
Screen writing
Direction
Script
Art Direction
Visual Identity
What will I do with my love of the sea?
That question became our hook - the emotional spark behind “Where passion meets opportunity”, the new employer brand crafted by C-YourCulture.
We built a concept around the call of the sea and the spirit of possibility. A globally resonant film featuring a diverse range of employees, captured in authentic, real-life moments - across ships and shores, roles and regions.
The result is a vibrant, human portrayal of life at MSC — dynamic, ambitious, and deeply connected to purpose.
Director
Massimo Casini
Matteo Zoppi
Concept and Script
Massimo Casini
Saschia Masini
Claudia Tattanelli
Visual Concept
Federico Zotti
Camera
Matteo Zoppi
Editing
Matteo Zoppi
Alongside the film, we developed a bold visual identity for the EVP mantra and its pillars. Fully aligned with MSC’s brand guidelines, yet distinctive enough to stand on its own, the system reinforces the message: passion and opportunity meet here.
