Crif Asia
From a leadership team meeting to a live quest journey
We designed a high-impact theme for CRIF Asia’s annual LTM conference in Bali, bringing together 100+ leaders and top performers to drive momentum toward year-end targets.
What we did
Experience content
Experiential Technology
Interactivity design
Experience design
Event concept
Installation
Employee Experience
Inspired by CRIF’s focus on curiosity, and their brand narrative around asking deeper questions, we created “What’s Your Next QUESTion?” — a gaming-themed and gamified experience that turned strategy into action.
The conference was transformed into a live quest. An interactive stage activated through the event mantra, while a high-energy opening performance by Bali Glory set the tone with hip hop and LED drum visuals.
Participants progressed through experiential “levels,” collecting rewards along the way. Experiences included a 9D breathwork journey by Radical Mastery and Just Dance-style sessions to keep energy and engagement high.
The experience culminated in a themed after-party featuring LED portals and retro arcade games by BUMI Games, blending learning, performance, and celebration into one seamless journey.
