Fedrigoni
An "extraordinary" employer branding system
After the definition of an Employer Value Proposition by strategic advisor Chloe Tattanelli, Fedrigoni was looking to translate the concept “Discover Extraordinary Every Day” into a powerful employer brand and an original employer branding video.
What we did
Concept
Screen writing
Direction
Script
Internal Launch Campaigns
Communication Design
Art Direction
Internal Brand
Visual Identity
The video had to be filmed with professional actors, but feature Fedrigoni people, and it had to include the language that emerged during workshops and focus groups.
It also needed to address the fact that, although Fedrigoni is a very fast-growing and exciting company, not many people know it yet, which poses a problem with talent attraction.
DIRECTOR
Massimo Casini
ASSISTANT DIRECTOR
Federico Zotti
CONCEPT AND SCRIPT
Massimo Casini
Saschia Masini
PRODUCER
Rachele Gatti
DIRECTOR OF PHOTOGRAPHY
Luca Manuel Castillo
CAMERA OPERATOR
Alessandra Tranquillo
MUSIC
Peter Edge
EDITOR & MOTION GRAPHICS
Federico Zotti
STARRING
Elena Silvi
Olvier Kim
Samya De Meo
VOICEOVER
Tom Laflin
We interpreted the concept "Discover Extraordinary Every Day" as an invitation to look for what is extraordinary in people.
We are all extraordinary, and a single definition is not enough for any person.
Visually, we used the asterisk to signify the need to look beyond what’s in front of you. To look for something more.
