Work

About

What we do

Contact

Work

About

What we do

Contact

WHAT IT TAKES TO BE RARE

We’re storytellers, strategists, rebels, coaches, designers, writers, directors, pink-haired oddballs, DIY souls, parents... Often all rolled into one human.


We're the pirates who work with the navy.

We’re storytellers, strategists, rebels, coaches, designers, writers, directors, pink-haired oddballs, DIY souls, parents... Often all rolled into one human.

We're the pirates who work with the navy.

Massi
Casini
Partner & Creative Director
Saschia Masini
Saschia
Masini
Partner & Chief Writer
Rachele
Gatti
Head of Operations
Lucia
Ghielmi
Queen of Design
Federico
Zotti
Head of Video & Events
Claire
Northcott
Admin Manager

WE SEE A ROUTE

WE SEE A ROUTE

WE SEE A ROUTE

WHERE OTHERS SEE IMPOSSIBLE

WHERE
OTHERS
SEE
IMPOSSIBLE

WHERE
OTHERS
SEE
IMPOSSIBLE

THE RARE APPROACH
01

Inside → out

We take the time to understand what’s important to you — your ideas, your voice, the inside - because we trust you. Then we make sure it reaches everyone out there.

01

Inside → out

We take the time to understand what’s important to you — your ideas, your voice, the inside - because we trust you. Then we make sure it reaches everyone out there.

We question everything

We don’t do it just for the sake of debate. A big part of our job is pushing boundaries and giving each idea a stress test, strengthening it and making it more defendable.

02

We question everything

We don’t do it just for the sake of debate. A big part of our job is pushing boundaries and giving each idea a stress test, strengthening it and making it more defendable.

Our senior team does the actual work

The partners don’t disappear after a successful pitch. They work hands-on with the creative team throughout the project. You get decades of experience, combined in a small, agile micro squad.

03

Our senior team does the actual work

The partners don’t disappear after a successful pitch. They work hands-on with the creative team throughout the project. You get decades of experience, combined in a small, agile micro squad.

We’re in for the long haul

We’ve found that we do our best - and our clients get the best results - when we build solid, long-term relationships. We work alongside your team (sometimes as part of it) to help you reach your objectives.

04

We’re in for the long haul

We’ve found that we do our best - and our clients get the best results - when we build solid, long-term relationships. We work alongside your team (sometimes as part of it) to help you reach your objectives.

Our pirate code

Posters are kind of our thing… these are to remind ourselves how we work, think and act when we're at our best.