Fabriano
There is a magical moment...
Fabriano is one of the oldest paper mills in the world. For this video we wanted to prioritise emotion over process, so we focused on the moment you find yourself in front of a blank sheet of paper, when anything can happen.
What we did
Video
Messaging Framework
Script
Direction
Screen writing
Concept
The film is really about people, the people who expertly make the most beautiful paper in the world, and the people who express themselves on that paper. From watercolour artists to school children, from printmakers to stationery lovers, this film celebrates those moments when we turn possibilities into ideas… and into reality.
DIRECTOR
Massimo Casini
ASSISTANT DIRECTOR
Federico Zotti
CONCEPT AND SCRIPT
Massimo Casini
Saschia Masini
PRODUCER
Rachele Gatti
DIRECTOR OF PHOTOGRAPHY
Federico Terni
EDITOR & MOTION GRAPHICS
Federico Zotti
STARRING
Ilaria Imperatore
Gabriele Mazzara
Alessandro Pedroli
Susan Northcott
Valentina Tamborrino
VOICEOVER
Toby Ricketts
We also created explainer videos to illustrate the 3 processes used to produce Fabriano paper: hand-made, mould machine and Fourdrinnier machine. Fabriano is the only industrial paper maker in the world that still uses all 3 processes.
