Fedrigoni
Developing a new digital language
Fedrigoni is the global manufacturer of fine papers and self-adhesive solutions, well loved by designers, printers and brands around the world.
Following an ambitious rebrand carried out by Pentagram, Fedrigoni asked Rare Partners to overhaul their digital experience, develop a new digital language for the whole group and build a global family of websites for the group and its business units.
What we did
Art Direction
Digital Design
Working alongside Pentagram, we translated their beautiful new identity into a unified digital language, a brand tone of voice, image library and UX design system.
We introduced new functionalities and experiences within the website ecosystem to improve the customer journey and give customers a reason to engage with the brand more frequently and on a deeper level.
Beyond the core UX, development, storytelling, messaging and creative direction, we developed a series of fictional product brands to serve as tangible use cases for Fedrigoni’s premium papers and self-adhesives. These bespoke identities allowed us to showcase the materials' quality across a wide range of real-world assets integrated throughout the digital experience.
