Freestyle Magazine
Challenging shapes for a well-rounded magazine
Friend and photographer Jason McGlade came to us one day with an old fashion magazine, which he had cut into a round shape with a carpenter’s saw and stuck inside a frisbee. The idea was to create a magazine that would challenge photographers and designers with a format they were not used to.
What we did
Visual Identity
Naming
Art Direction
Designing to a round format is such a challenge. You fully realise how everything from photographic formats to typography, including the very act of writing, are made to work with a rectangular layout.
But when you adapt to this new way of designing –and thinking– you start seeing round shapes anywhere and everything becomes an inspiration.
